Welcome to a new school year! Looking for ideas to jump start your membership recruitment? This page has many resources to help you get started!

PTA Value

In any association, it is crucial to understand the needs of the group in which you serve. Maintaining relevance is the first step in maintaining membership. The work PTA does must be relevant to its community. People will join your PTA if they find value in what you do. In addition, the same people who join because of value will be the people who renew membership when that value is delivered.

To this end, it is strongly encouraged that your PTA develops a member value proposition. The value proposition helps determine what the value of membership is to the individual member. Having a well-defined member value proposition gives your PTA the basis to answer these questions effectively:

  • Why belong to this association?
  • What’s in it for me?
  • Who can I connect to here?
Here are a few tips that can help you determine and effectively communicate your member value proposition:
  • Define and list all the features and benefits of your PTA membership.
  • Identify your most valuable and engaged PTA members and ask them what they value.
  • Understand the needs of all groups in your member community.
  • Think from the member’s perspective and not your own.
  • Know your competitor. What does an unaffiliated parent group offer and how does PTA do it better?

While every PTA will have its own unique blend of products and services that together equate to the value the membership receives, here are a few general member benefits that all associations traditionally provide: advocacy, networking and engagement, information and knowledge collection and distribution, and volunteer opportunities.

See more at: PTA Membership Resources

For some excellent downloadable fliers to use in your membership recruitment see: PTA Membership Fliers

Recruitment-Engagement-Retention Award Application

Membership Recruitment Manual

The Role of a Membership Marketing Chairman

Why Be a PTA?

Why Join a PTA?

Illinois PTA Membership Benefits

The Value of PTA

Los Valores del PTA

Dues Remittance Form

Request for Additional Cards

Membership Card Return Transmittal

Business Member Window Cling Order Form

Today's PTA Marketing Materials

PTA and the Community

PTA and Principals